I frequently watch the YouTubeCMs deliberately, because getting reference from my clients or my own research.
I pick up some videos that have good BGM using way and help our making videos as the reference.
Express Your life, your dress code.
Mostly BGM of YoutubeCMs will start sounds at a stretch. Then you can attract the attention by using less sounds on the beginning.
On this Video, it’s a cool point that the vocal won’t come until 45secounds in the only 1min length.
It is wonderful the way to match at the ending where the synths are coming abruptly on music and the doors are closed on video.
The song is The Rapture ”In the Grace of your love”
Google Chromecast: Watch Your Favorites, Bigger.
The song is an instrumental version of Fleur East “Sax”
Slow house rhythm and funky brass section.
Since this CM uses overlapping sounds and voices from cut- up scenes of the movies, too less amount of information as vocal off version is matching well.
If this was a song that was created for establish as an instrument song originally, the amount of information will be too much.
At 0:15, once stop the sound, then after start again from the point living up. This technique is popular now.
Mr. Clean | New Super Bowl Ad | Cleaner of Your Dreams
At 0:13, The scene that the typical EDM break down follows the motion of Mr.Clean’s cleaning is cool.
The long released hi-hat sounds are associated with the sound of the detergent spray.
That makes possible to prevent unnatural without environment recording or sound effect.
Keeping the Japanese Art of Candy Sculpting Alive
I watched this video on YouTubeCM frequently at the end of 2016 in Germany.
When this series starts, I couldn’t help but watch it all without skipping it.
Basically, it’s consisted of the spoken voices and BGM.
Normally in this type of video, when a speaker stop speaking, BGM will come out to avoid to make silence.
Oppositely, in here, BGM is always stopping with the words at the same time.
That make a tense atmosphere and good dynamics.
I thought I had more interesting video on this matter, but I could not find them because I didn’t bookmarked when I found them.
I’ll write again when I find them.