I had a dinner meeting with a video maker whom I had worked with the other day.
We talked about the way of the choosing BGM of advertising Video.
I hope it will help not only the music composer, but also video maker.
The selection of a BGM is one of the important thing of making video for adversing and for monetizing (YouTube artist or so).
In any case, as long as it intends to earn money, strategic thinking makes the better resolution.
Not “Too Much” Song
The viewer is enjoying not the music, but the whole of the movie.
In other words, there are actually few cases of using music to become the leading role.
We tend to choose the most cool, emotional or uplifting track at first.
But actually in the most of cases, slightly suppressed music often raises the quality and persuasiveness of the whole movie.
Specifically say, high quality and (moderately) no emotional songs are easy to use.
As a result, he tends to notice later that the a little suppressed songs are correct answers.
What you should add to the video by BGM ?
Then, what is the role of the music in the advertising movie.
Of course, it’s the first thing to make the atmosphere you want to add.
And the other is the quality rising.
Of course, sometime BGM is responsible for the emotional explanation of story development.
But the movie that are supposed to use such kind of BGMs will have much more budget and scale.
In that case, the projects tend to ask music creator directly for the BGM not choose from a library.
In the case of the personal or small business video project, the role of the music is not the explanation but the exaggeration high quality professionalism and luxury.
It’s enough profitable just to associate.
You can create relevance with something high evaluated or familiar by BGM.
For example, suppose you use the BGM that resemble to the song which was used on the high earning cinema.
The viewer will associate with that cinema more or less.
If the association with that cinema was positive for the advertising or contents, the BGM is able to playing a role.
Furthermore, even if the association is not so positive, it’s enough profitable already.
Because human feel those they have seen in the past more superior than those not.
In short, using the BGM similar to a work many people know improves the achievement of advertisement and likability of the contents.
With or without voice-over
The appropriate BGM will change depending on whether going with voice-over or not.
Normally when the voice-over is coming, the volume of the BGM should be turned down.
Some of the BGM needs much amount of attention to make voice-over reveal enough.
In this case, the BGM has to change the volume frequently and hurriedly.
So the movie makes an unstable and restless impression.
This is depending on whether or not a lot of sounds and instruments are used on the human voice frequency (500hz to 1000hz).
When you are searching in stock music site, you can roughly and quickly check it by how clearly you can hear the watermark.
If it’s clear, the BGM tends to not bury the voice-over.
Get another advantage on the BGM
In case of purchasing the BGM or choosing creative-commons track from SoundCloud, and if the author of that song have some unique media (blog, web-site, SNS page and so on), you should ask them to put your video on their media.
Many cases, music creators like to share it on their media for their benefit.
This will make a profit for both.