Video Production Music Production

How to choose the BGM for WebCM and YouTuber Video.

投稿日:Wednesday May 17th, 2017 更新日:

I had a dinner meeting with a video maker whom I had worked with the other day.
We talked about the way of the choosing BGM of advertising Video.
I hope it will help not only the music composer, but also video maker.

Sponsored Links

The selection of a BGM is one of the important thing of making video for adversing and for monetizing (YouTube artist or so).

In any case, as long as it intends to earn money, strategic thinking makes the better resolution.

 

Not “Too Much” Song

The viewer is enjoying not the music, but the whole of the movie.

In other words, there are actually few cases of using music to become the leading role.

We tend to choose the most cool, emotional or uplifting track at first.

But actually in the most of cases, slightly suppressed music often raises the quality and persuasiveness of the whole movie.

Specifically say, high quality and (moderately) no emotional songs are easy to use.

As a result, he tends to notice later that the a little suppressed songs are correct answers.

What you should add to the video by BGM ?

Then, what is the role of the music in the advertising movie.

Of course, it’s the first thing to make the atmosphere you want to add.

And the other is the quality rising.

Of course, sometime BGM is responsible for the emotional explanation of story development.

But the movie that are supposed to use such kind of BGMs will have much more budget and scale.

In that case, the projects tend to ask music creator directly for the BGM not choose from a library.

In the case of the personal or small business video project, the role of the music is not the explanation but the exaggeration high quality professionalism and luxury.

 

It’s enough profitable just to associate.

You can create relevance with something high evaluated or familiar by BGM.

For example, suppose you use the BGM that resemble to the song which was used on the high earning cinema.

The viewer will associate with that cinema more or less.

If the association with that cinema was positive for the advertising or contents, the BGM is able to playing a role.

Furthermore, even if the association is not so positive, it’s enough profitable already.

Because human feel those they have seen in the past more superior than those not.

In short, using the BGM similar to a work many people know improves the achievement of advertisement and likability of the contents.

With or without voice-over

The appropriate BGM will change depending on whether going with voice-over or not.
Normally when the voice-over is coming, the volume of the BGM should be turned down.
Some of the BGM needs much amount of attention to make voice-over reveal enough.

In this case, the BGM has to change the volume frequently and hurriedly.
So the movie makes an unstable and restless impression.

This is depending on whether or not a lot of sounds and instruments are used on the human voice frequency (500hz to 1000hz).

When you are searching in stock music site, you can roughly and quickly check it by how clearly you can hear the watermark.

If it’s clear, the BGM tends to not bury the voice-over.

Get another advantage on the BGM

In case of purchasing the BGM or choosing creative-commons track from SoundCloud, and if the author of that song have some unique media (blog, web-site, SNS page and so on), you should ask them to put your video on their media.

Many cases, music creators like to share it on their media for their benefit.
This will make a profit for both.

Sponsored Links

Sponsored Links

-Video Production, Music Production

執筆者:


comment

Your email address will not be published. Required fields are marked *

関連記事

Basic sound making like Flume on Massive

Recently, I knew a Japanese poplar band Suiyobi no Kanpanera.  They was making very interesting synthesizer sound in their new album “SUPERMAN”. I write the basic way to making this type of sound by Native Instruments Massive. In track below that sound come from 1:15. Same type of sounds are used on these tracks. As basic thinking way, I want to move the nob of cutoff of filter periodically by LFO. And I wanna tweak or record that LFO. Firstly, Make some chord in sequencer beforehand.(This example is on Logic Pro) Let’s select the sound from preset, which is seems like …

mastering

My way of using AI mastering service “LANDR”

LANDR is an auto mastering service by AI. I would write my own strange way of using it. Firstly, LANDR is an innovative service which offers you to mastering your tracks by AI and deep learning system. Although I registered 2 years ago (Mar.2015), I have left it until recently. Because I didn’t have a good impression at that time after using a few times. Sponsored Links But the time has passed since then, Now many musicians seem to affirm it. Recently I also use it frequently. Although of course, some type of music is cut out for but others are not, but sometimes I really surprised at …

A/B test eliminates waste of your mixing time

When you are tweaking the synths, EQ or compressor, in music making quite important thing is A/B testing. Sponsored Links A/B test is the working method which is always going while comparing between the current status and before status. There is a Kick drum here. You use EQ then put compressor. And you could make a super cool heavy Kick. Then you would be happy about it then. However, as your work progress, you start to feel dissatisfaction about your Kick. Then you make the sound of Kick again, and you notice that the elementary sound of Kick is much …

3 References in Song Making

Today I write about “Reference” in the composing and mixing music. Related PostsFastest way to find Key of a song

The way to know the low frequency response of your room

When you are making a bass part, you will have the situation where a certain pitch is large and another certain is small. Related Postsミックスで音がこもっているときの対処法How to choose the BGM for WebCM and YouTuber Video.The way to avoid your mix sounds muffled.音圧をがっつり上げる方法BGM”Tech Emotion”音楽制作の御依頼について一瞬でダッキングできるプラグインNICKY ROMEROのKICKSTARTを使い始めましたA/B test eliminates waste of your mixing time

Language:

Sponsored Links